INSPIRED BY THE
PURE NATURE
OF TUSCANY

A Passion for Hair Care Spanning Over Two Generations

The Biacrè brand and hair care line were established in 1967 in Tuscany and have been passed down through one family for over two generations. From the very beginning, the family adhered to core principles: quality, uniqueness, and innovation.

MADE IN TUSCANY

Biacrè products are created and produced in the beautiful region of Tuscany, Italy. The Biacrè family always selects only the purest and finest ingredients from around the world, ensuring they are organically grown, ethically sourced, and sustainably produced.

Natural & Sustainable

The Biacrè family seeks and tests solutions in their laboratories to preserve the best natural properties, quality, and effectiveness of plants and ingredients. All of this is done using renewable energy, environmentally sustainable materials, and with a low environmental impact.

source of beauty

The Biacrè family believes in sustainable beauty created in harmony with nature. By caring for nature, we care for ourselves.

Biacrè: “Nature speaks to us, and we listen to Nature.“

ENERGY FROM RENEWABLE SOURCES

The Biacrè family believes that the world can operate on clean and sustainable energy. Therefore, in their production, they use 100% certified energy from renewable sources.

BIOPLASTIC

Sugarcane instead of oil: that's how the bio-plastic used in Biacrè product packaging is made. "I'm Green" is 100% recyclable bio-plastic, created exclusively from renewable resources and in an environmentally friendly way.

FORESTS FOR ALL FOREVER

All Biacrè product catalogs and paper used by the company bear the FSC certification, which is the most trusted and recognized label for responsible forestry. A product carrying the FSC mark comes from a responsibly managed forest, where the natural environment, communities, and economic viability are equally valued.

Biacrè //

„Nature speaks to us, and we listen to Nature.“